zara.com: the advertising assessment is non-compliant.

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zara.com

54.1s 6 Nov 2026
Verdict

2 warnings · 7 checks passed

Advertising assessment: Non-Compliant Grade B
83% Technical score

Tools

4
Google Ads Advertising Measures without consent in cookie-less mode (sends the IP address)
983274422
Warning
Google Analytics 4 Analytics Loads its script without consent; sends no measurement
G-HCEXQGE0MWG-NOTFORGA4TRACKING
Warning
Google Tag Manager Functional
GTM-5CVGN7DGTM-NK4BSSL
Compliant
Riskified Marketing Sends requests before consent or after it was declined
Non-Compliant

Violations

3
Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: Riskified

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Non-compliant tracking before consent GCM_009

Affected: Riskified

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Warning
Personal data sent to tools without consent GCM_012

Affected: Google Ads, Google Analytics 4

No cookie or visitor ID was stored, but the visitor's IP address and page address — personal data — reached the tool without consent (before the choice or after a rejection). To be Compliant under this check, load the tool only after consent.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 6.67/20
Google Consent Mode is implemented 15/15
Google Consent Mode sends the correct states 10/10
No tracking cookies before consent 10/10
The consent choice persists 5/5
No tracking after rejection 1.67/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid
Back

Measured on 6 Nov 2026 · a new scan will be available on 4 Dec 2026