macys.com: 1 finding in cookie consent.

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macys.com

130.6s 11 Nov 2026
Verdict

1 finding · 3 warnings · 5 checks passed

Advertising assessment: Non-Compliant Grade B
75% Technical score

Tools

13
Adobe Analytics Analytics Measures without consent; the tool has no cookie-less mode
Non-Compliant
Adobe Experience Platform Analytics
Compliant
Akamai Technologies · mPulse Analytics Sends requests before consent or after it was declined
Non-Compliant
Criteo Advertising
5535
Compliant
Google Ads Advertising
393445510792985800983383761
Compliant
Google Analytics 4 Analytics
G-HXF6P409HF
Compliant
Google Publisher Ads Advertising Tracks visitors without consent (cookie or visitor ID)
22026345640
Non-Compliant
Meta Pixel Advertising
1452253051755031
Compliant
Microsoft Advertising (UET) Advertising
5438349
Compliant
Snapchat Pixel Advertising
1746695c-6813-4174-87a6-d774871422bd243d8345-f682-4dc3-8ef8-f38bef12bd39
Compliant
Taboola Advertising
1424784
Compliant
Tealium Analytics Tracks visitors without consent (cookie or visitor ID)
macys/main
Non-Compliant
X (Twitter) Pixel Advertising
nvcbi
Compliant

Violations

3
Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: __eoi, utag_main

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: Google Publisher Ads, Tealium, Akamai Technologies

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Non-compliant tracking before consent GCM_009

Affected: Adobe Analytics, Google Publisher Ads, Tealium, Akamai Technologies

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 13.85/20
Google Consent Mode is implemented 7.5/15
Google Consent Mode sends the correct states 10/10
No tracking cookies before consent 0/10
The consent choice persists 5/5
No tracking after rejection 3.85/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Google not loaded after reject
Persists Across Pages
GCS Configuration Valid
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Measured on 11 Nov 2026 · a new scan will be available on 9 Dec 2026