Note
This is a cached result from 16 Oct 2026. A new scan will be available on 13 Nov 2026.

web.de

67.1s 16 Oct 2026
Verdict

4 findings · 4 warnings · 1 check passed

Advertising assessment: Non-Compliant Grade D
45% Technical score

Tools

8
Adobe Experience Platform Analytics
Compliant
Amazon Ads Advertising
Compliant
Criteo Advertising
Compliant
Google Ads Advertising
Compliant
Google Publisher Ads Advertising
139364342
Compliant
LinkedIn Insight Advertising
Compliant
Tealium Analytics Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
United Internet AG · United Internet Media GmbH Advertising Sends requests before consent or after it was declined
Non-Compliant

Violations

3
Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: utag_main

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Warning
Cookie wall: no option to reject tracking CMP_002

Affected: Adobe Experience Platform, Amazon Ads, Criteo, Google Ads, Google Publisher Ads, LinkedIn Insight, Tealium, United Internet AG

Refusing consent must be as easy as giving it. Add a clearly visible Reject all button to the consent banner; pay-or-consent models without a free reject option may not constitute valid consent.

Warning
Non-compliant tracking before consent GCM_009

Affected: Tealium, United Internet AG

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 15/15
The consent banner works 5/10
Consent can be rejected 0/10
No tracking before consent 15/20
Google Consent Mode is implemented 7.5/15
Google Consent Mode sends the correct states 0/10
No tracking cookies before consent 0/10
The consent choice persists 2.5/5
No tracking after rejection 0/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid

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