Note
This is a cached result from 13 Oct 2026. A new scan will be available on 10 Nov 2026.

walmart.com

75.6s 13 Oct 2026
Verdict

7 findings · 0 warnings · 0 checks passed

Advertising assessment: Non-Compliant Grade F
0% Technical score

Tools

4
Criteo Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Google Publisher Ads Advertising Measures without consent; the tool has no cookie-less mode
Non-Compliant
LiveRamp Advertising Sends requests before consent or after it was declined
Non-Compliant
The Trade Desk Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant

Violations

3
Critical
No consent banner despite tracking tools CMP_001

Affected: Criteo, Google Publisher Ads, LiveRamp, The Trade Desk

A consent banner is required when analytics or advertising tracking is used. Implement a Consent Management Platform (CMP) that collects consent before tracking scripts load.

Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: TDCPM, TDID, cto_bundle

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Warning
Non-compliant tracking before consent GCM_009

Affected: Criteo, Google Publisher Ads, LiveRamp, The Trade Desk

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 0/15
The consent banner works 0/10
Consent can be rejected 0/10
No tracking before consent 0/20
No tracking cookies before consent 0/10
The consent choice persists 0/5
No tracking after rejection 0/5

Consent Mode