Note
This is a cached result from 10 Oct 2026. A new scan will be available on 7 Nov 2026.
Verdict
2 findings · 2 warnings · 5 checks passed
Advertising assessment: Non-Compliant
63%
Tools
33Across Advertising Sends requests before consent or after it was declined
Non-Compliant
AdRoll Advertising Sends requests before consent or after it was declined
Non-Compliant
Adform (adform.com) Advertising Sends requests before consent or after it was declined
Non-Compliant
Adobe Advertising Sends requests before consent or after it was declined
Non-Compliant
Adobe Experience Platform Analytics
Compliant
Adot Advertising Sends requests before consent or after it was declined
Non-Compliant
Adsninja Affilate Network Advertising Sends requests before consent or after it was declined
Non-Compliant
Blis Analytics Sends requests before consent or after it was declined
Non-Compliant
Conversant Advertising Sends requests before consent or after it was declined
Non-Compliant
Crimtan Advertising Sends requests before consent or after it was declined
Non-Compliant
Criteo Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Demandbase Advertising Sends requests before consent or after it was declined
Non-Compliant
Equativ Advertising Sends requests before consent or after it was declined
Non-Compliant
Gemius Analytics Measures without consent; we saw no evidence of a cookie-less mode in this audit
ByNLa_rsmOHaHpe.PKCiLZZzzSrR6M_OGvniendIOcf.h7 Non-Compliant
Google Ads Advertising Tracks visitors without consent (cookie or visitor ID)
997828674 Non-Compliant
Google Analytics 4 Analytics
G-Q7FR6WZHEGG-W73WW3LVS0 Compliant
Google Publisher Ads Advertising Measures without consent; the tool has no cookie-less mode
43112356 Non-Compliant
Google Tag Manager Functional
GTM-MMH5SNV Compliant
Improve Digital Advertising Sends requests before consent or after it was declined
Non-Compliant
Index Exchange, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
LinkedIn Insight Advertising
Compliant
LiveRamp Advertising Sends requests before consent or after it was declined
Non-Compliant
LoopMe Advertising Sends requests before consent or after it was declined
Non-Compliant
MediaMath, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
Meta Pixel Advertising
1018357598241990 Compliant
Microsoft Advertising Sends requests before consent or after it was declined
Non-Compliant
Microsoft Clarity Analytics
g8k81925jt Compliant
Monet Engine Advertising Sends requests before consent or after it was declined
Non-Compliant
Nexxen Advertising Sends requests before consent or after it was declined
Non-Compliant
OneTag Advertising Sends requests before consent or after it was declined
Non-Compliant
Open Web Advertising Sends requests before consent or after it was declined
Non-Compliant
OpenX Software Ltd. Advertising Sends requests before consent or after it was declined
Non-Compliant
Outbrain (outbrain.com) Advertising Sends requests before consent or after it was declined
Non-Compliant
ProSiebenSat.1 Media Advertising Sends requests before consent or after it was declined
Non-Compliant
PubMatic, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
PulsePoint, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
Quantcast Advertising Sends requests before consent or after it was declined
Non-Compliant
R2B2 Advertising Measures without consent; the tool has no cookie-less mode
Non-Compliant
RTB House (rtbhouse.com) Advertising Sends requests before consent or after it was declined
Non-Compliant
Rich Audience Advertising Sends requests before consent or after it was declined
Non-Compliant
Sharethrough, Inc Advertising Sends requests before consent or after it was declined
Non-Compliant
Simpli.fi Advertising Sends requests before consent or after it was declined
Non-Compliant
Singtel Advertising Sends requests before consent or after it was declined
Non-Compliant
StackAdapt Advertising Sends requests before consent or after it was declined
Non-Compliant
Temu Advertising Sends requests before consent or after it was declined
Non-Compliant
The Trade Desk Advertising Sends requests before consent or after it was declined
Non-Compliant
Verve Group Advertising Sends requests before consent or after it was declined
Non-Compliant
WP Advertising Sends requests before consent or after it was declined
Non-Compliant
X Corp. Marketing Sends requests before consent or after it was declined
Non-Compliant
Yahoo Analytics Sends requests before consent or after it was declined
Non-Compliant
Zeta Global Marketing Sends requests before consent or after it was declined
Non-Compliant
illumin Advertising Sends requests before consent or after it was declined
Non-Compliant
Violations
Critical
Tracking cookies were set before the consent decision
GCM_002Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.
Critical
New tracking cookies were created after consent was rejected
GCM_005Ensure no tracking cookies are set when consent is denied.
Critical
Non-compliant tracking after consent was rejected
GCM_010Affected: Criteo, Gemius, Google Ads, Google Publisher Ads, R2B2, Adform (adform.com), Adsninja Affilate Network, Equativ, Improve Digital, Monet Engine, OneTag, PubMatic, Inc., Rich Audience, RTB House (rtbhouse.com), X Corp.
After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.
Warning
Consent state was not updated after the banner choice
GCM_003Make both the accept and the reject button update the consent state through the GTM Consent API or gtag('consent', 'update').
Warning
Non-compliant tracking before consent
GCM_009Affected: Criteo, Google Ads, Google Publisher Ads, R2B2, 33Across, LiveRamp, illumin, Adform (adform.com), Adobe, Adot, AdRoll, Adsninja Affilate Network, Open Web, Simpli.fi, Blis, Conversant, Crimtan, Demandbase, Equativ, Improve Digital, Index Exchange, Inc., LoopMe, MediaMath, Inc., Microsoft, Monet Engine
The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.