Note
This is a cached result from 10 Oct 2026. A new scan will be available on 7 Nov 2026.

united.com

169.3s 10 Oct 2026
Verdict

2 warnings · 7 checks passed

Advertising assessment: Non-Compliant Grade B
78% Technical score

Tools

9
Akamai Technologies Analytics Sends requests before consent or after it was declined
Non-Compliant
Amazon Ads Advertising Measures without consent; the tool has no cookie-less mode
Non-Compliant
Dynatrace Analytics Sends requests before consent or after it was declined
Non-Compliant
Google Analytics 4 Analytics
G-FYCK6D7HD0
Compliant
Google Publisher Ads Advertising Measures without consent; the tool has no cookie-less mode
23002848811ca-pub-1222110720342108
Non-Compliant
LivePerson Marketing Sends requests before consent or after it was declined
Non-Compliant
LiveRamp Advertising Sends requests before consent or after it was declined
Non-Compliant
Quantum Metric Analytics Sends requests before consent or after it was declined
Non-Compliant
Tealium Analytics Sends requests before consent or after it was declined
Non-Compliant

Violations

2
Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: Amazon Ads, Google Publisher Ads, LiveRamp, Dynatrace, LivePerson, Quantum Metric, Tealium

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Non-compliant tracking before consent GCM_009

Affected: Amazon Ads, Google Publisher Ads, Akamai Technologies, Dynatrace, LivePerson, Quantum Metric, Tealium

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 2.5/20
Google Consent Mode is implemented 15/15
Google Consent Mode sends the correct states 10/10
No tracking cookies before consent 10/10
The consent choice persists 5/5
No tracking after rejection 0.62/5

Consent Mode