Note
This is a cached result from 10 Oct 2026. A new scan will be available on 7 Nov 2026.

bbc.com

117.8s 10 Oct 2026
Verdict

3 findings · 2 warnings · 4 checks passed

Advertising assessment: Non-Compliant Grade D
58% Technical score

Tools

13
Adobe Experience Platform Analytics
Compliant
ChartBeat Analytics Sends requests before consent or after it was declined
Non-Compliant
Cloudflare Web Analytics Functional
Compliant
Criteo Advertising
Compliant
DoubleVerify Advertising Sends requests before consent or after it was declined
Non-Compliant
Google Ads Advertising
Compliant
Google Publisher Ads Advertising Measures without consent; the tool has no cookie-less mode
4817
Non-Compliant
Ipsos Analytics Sends requests before consent or after it was declined
Non-Compliant
LinkedIn Insight Advertising
Compliant
MaruEdr Marketing Sends requests before consent or after it was declined
Non-Compliant
Mediaocean Advertising Sends requests before consent or after it was declined
Non-Compliant
Piano Analytics Tracks visitors without consent (cookie or visitor ID)
3606632254074155369638824
Non-Compliant
comScore, Inc. Analytics Sends requests before consent or after it was declined
Non-Compliant

Violations

4
Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: _pcid

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Critical
New tracking cookies were created after consent was rejected GCM_005

Cookies: __eoi, cX_G, cX_P, lux_uid

Ensure no tracking cookies are set when consent is denied.

Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: Google Publisher Ads, Piano, ChartBeat, comScore, Inc., DoubleVerify, Ipsos, MaruEdr, Mediaocean

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Non-compliant tracking before consent GCM_009

Affected: Google Publisher Ads, Piano, ChartBeat, Ipsos

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 15/15
The consent banner works 0/10
Consent can be rejected 10/10
No tracking before consent 10/20
Google Consent Mode is implemented 7.5/15
Google Consent Mode sends the correct states 10/10
No tracking cookies before consent 0/10
The consent choice persists 5/5
No tracking after rejection 0/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid

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