marriott.com: 2 findings in cookie consent.

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marriott.com

153.4s 11 Nov 2026
Verdict

2 findings · 2 warnings · 5 checks passed

Advertising assessment: Non-Compliant Grade C
73% Technical score

Tools

13
Adobe Analytics Analytics Tracks visitors without consent (cookie or visitor ID)
aaf442ac-e727-42e7-aade-697460327b39fd619d37-0c98-4df0-8790-0de0e3d7bf85
Non-Compliant
Adobe Experience Platform Analytics Tracks visitors without consent (cookie or visitor ID)
ab948468-a9d4-4eed-b684-dd0afd5482f1
Non-Compliant
Adobe Launch Functional
Marriott.com (SDK)f8138fa40779fccab51974bf
Compliant
Amazon Ads Advertising
80b501f0-b76b-414a-ab50-19b6a098649c
Compliant
Google Ads Advertising
800070873924374711950378023966773733
Compliant
Google Analytics 4 Analytics
G-1LXTBF5X2V
Compliant
LinkedIn Insight Advertising
360572
Compliant
Meta Pixel Advertising
836072006419889
Compliant
Microsoft Advertising (UET) Advertising Tracks visitors without consent (cookie or visitor ID)
5140893
Non-Compliant
Pinterest Tag Advertising
2613977086519
Compliant
Qualtrics Analytics Sends requests before consent or after it was declined
Non-Compliant
Snapchat Pixel Advertising
50a4a47b-3c0f-44c4-9857-37aefca8e5debe21ef3f-eb23-4a56-8382-d8df6eedf5cffbf5aa06-3f82-45b5-86ba-4c4fe9c75a96
Compliant
Xandr Advertising
21126164
Compliant

Violations

4
Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: AMCV_664516D751E565010A490D4C%40AdobeOrg, kndctr_664516D751E565010A490D4C_AdobeOrg_cluster, kndctr_664516D751E565010A490D4C_AdobeOrg_consent, kndctr_664516D751E565010A490D4C_AdobeOrg_identity

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Critical
New tracking cookies were created after consent was rejected GCM_005

Cookies: MR, MUID

Ensure no tracking cookies are set when consent is denied.

Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: Adobe Analytics, Adobe Experience Platform, Microsoft Advertising (UET), Qualtrics

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Non-compliant tracking before consent GCM_009

Affected: Adobe Analytics, Adobe Experience Platform, Qualtrics

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 15/20
Google Consent Mode is implemented 7.5/15
Google Consent Mode sends the correct states 10/10
No tracking cookies before consent 0/10
The consent choice persists 5/5
No tracking after rejection 0/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Google not loaded after reject
Persists Across Pages
GCS Configuration Valid
Back

Measured on 11 Nov 2026 · a new scan will be available on 9 Dec 2026