alza.cz: the advertising assessment is non-compliant.

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Monitor alza.cz daily
73.2s 8 Nov 2026
Verdict

2 warnings · 7 checks passed

Advertising assessment: Non-Compliant Grade A
94% Technical score

Tools

12
Cloudflare Web Analytics Functional
d35820ab4edb46d682570ebb9b7d3cf4
Compliant
Contentsquare Analytics
Compliant
Google Ads Advertising Measures without consent in cookie-less mode (sends the IP address)
1035055726732561260847653410890951832
Warning
Google Analytics 4 Analytics Measures without consent in cookie-less mode (sends the IP address)
G-Y02WXWM63K
Warning
Google Tag Manager Functional
GTM-K8N2RL
Compliant
Hotjar Analytics
868435
Compliant
Meta Pixel Advertising
851404928299796
Compliant
Microsoft Advertising (UET) Advertising Measures without consent in cookie-less mode (sends the IP address)
4063572
Warning
Microsoft Clarity Analytics
jugvbkrc1s
Compliant
RTB House Advertising
NAuaYyUeDghewwnOxBy4
Compliant
Seznam SEM Advertising Measures without consent; we saw no evidence of a cookie-less mode in this audit
hd5yqm4akkt21k549erbghkdhdhyxhpe939zjrq879e3vnawhgzklo2eodarg7xo39nknapthiqbv33bfjsmskzh98asbqgphj2b69m5h6lsjob37jm30zoghj2b6iex42puayfl93d7et4nhjj19qi8do87i7ym4mutodashkgzq8fqh7v9t2q1q2xai2x2hkh3wm678kemivaa2jjnt9nthkh3x0x6jygwq8d434baqbkehkh3xn8xdjqgb7j3ixrir9mjhkh3y6adke84mwt0xk94ntdrhkh3yiksbvvrcv1q5q6bz9akhkh3yucp173alyaosevcvn0n
Non-Compliant
X (Twitter) Pixel Advertising
nuxca
Compliant

Violations

3
Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: Seznam SEM

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Non-compliant tracking before consent GCM_009

Affected: Seznam SEM

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Warning
Personal data sent to tools without consent GCM_012

Affected: Google Ads, Google Analytics 4, Microsoft Advertising (UET)

No cookie or visitor ID was stored, but the visitor's IP address and page address — personal data — reached the tool without consent (before the choice or after a rejection). To be Compliant under this check, load the tool only after consent.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 15/20
Google Consent Mode is implemented 15/15
Google Consent Mode sends the correct states 10/10
No tracking cookies before consent 10/10
The consent choice persists 5/5
No tracking after rejection 3.75/5

Consent Mode