Note
This is a cached result from 10 Oct 2026. A new scan will be available on 7 Nov 2026.

priceline.com

109.5s 10 Oct 2026
Verdict

4 warnings · 5 checks passed

Advertising assessment: Non-Compliant Grade B
84% Technical score

Tools

5
Google Ads Advertising
Compliant
Google Analytics 4 Analytics
G-DC72C50JN6
Compliant
Google Tag Manager Functional
GTM-NNPL4L
Compliant
Google Universal Analytics Analytics
UA-2975581-1
Compliant
New Relic Analytics Sends requests before consent or after it was declined
Non-Compliant

Violations

4
Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: New Relic

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Consent Mode default is missing GCM_001

Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.

Warning
Consent state was not updated after the banner choice GCM_003

Make both the accept and the reject button update the consent state through the GTM Consent API or gtag('consent', 'update').

Warning
Non-compliant tracking before consent GCM_009

Affected: New Relic

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 15/20
Google Consent Mode is implemented 7.5/15
Google Consent Mode sends the correct states 8/10
No tracking cookies before consent 10/10
The consent choice persists 5/5
No tracking after rejection 3.75/5

Consent Mode