priceline.com

111.6s 9 Nov 2026

Verdict

4 warnings · 5 checks passed

Advertising assessment: Non-Compliant Grade B

84% Technical score

Tools

Google Ads Advertising

Compliant

Google Analytics 4 Analytics

G-DC72C50JN6

Compliant

Google Tag Manager Functional

GTM-NNPL4L

Compliant

Google Universal Analytics Analytics

UA-2975581-1

Compliant

New Relic Analytics Sends requests before consent or after it was declined

Non-Compliant

Violations

Non-compliant tracking after consent was rejected GCM_010

Affected: New Relic

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Consent Mode default is missing GCM_001

Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.

Consent state was not updated after the banner choice GCM_003

Make both the accept and the reject button update the consent state through the GTM Consent API or gtag('consent', 'update').

Non-compliant tracking before consent GCM_009

Affected: New Relic

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 15/15

The consent banner works 10/10

Consent can be rejected 10/10

No tracking before consent 15/20

Google Consent Mode is implemented 7.5/15

Google Consent Mode sends the correct states 8/10

No tracking cookies before consent 10/10

The consent choice persists 5/5

No tracking after rejection 3.75/5

priceline.com

Tools

Violations

Overview

Consent Mode

Banner Detection