Note
This is a cached result from 10 Oct 2026. A new scan will be available on 7 Nov 2026.

trip.com

114.3s 10 Oct 2026
Verdict

2 warnings · 7 checks passed

Advertising assessment: Non-Compliant Grade A
96% Technical score

Tools

7
Google Ads Advertising
789926500
Compliant
Google Analytics 4 Analytics
G-X437DZ73MR
Compliant
Google Tag Manager Functional
GTM-MV95N9DGTM-T2SD
Compliant
Meta Pixel Advertising
7236540843554781732864117623401
Compliant
Microsoft Advertising (UET) Advertising
295027535
Compliant
Trustpilot Marketing Sends requests before consent or after it was declined
Non-Compliant
X (Twitter) Pixel Advertising
qey8z
Compliant

Violations

2
Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: Trustpilot

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Non-compliant tracking before consent GCM_009

Affected: Trustpilot

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 16.67/20
Google Consent Mode is implemented 15/15
Google Consent Mode sends the correct states 10/10
No tracking cookies before consent 10/10
The consent choice persists 5/5
No tracking after rejection 4.17/5

Consent Mode