Note

This is a cached result from 18 Sept 2026. A new scan will be available on 16 Oct 2026.

asos.com

77.7s 18 Sept 2026

Verdict

1 finding · 3 warnings · 5 checks passed

Advertising assessment: Non-Compliant Grade C

75% Technical score

Vendors

Adobe Analytics analytics Persistent identifier stored before consent0/10

asoscomprod

Non-Compliant

Adobe Experience Platform analytics Persistent identifier stored before consent0/10

Non-Compliant

Adobe Launch functional

160aa9dd03ddceafee726e6c

Compliant

Google Ads advertising Measurement before consent without a verified cookie-less signal0/10

981830880

Non-Compliant

Google Analytics 4 analytics Persistent identifier stored before consent0/10

G-H5HS29D9X2

Non-Compliant

Google Tag Manager functional

GTM-NKPNS83GTM-NR75XMD

Compliant

Meta Pixel advertising No tracking before consent10/10

753968184693755

Compliant

Pinterest Tag advertising No tracking before consent10/10

2614894126093

Compliant

TikTok Pixel advertising No tracking before consent10/10

C191MCRHS8H3UT6K4DIG

Compliant

Violations

Tracking cookies were set before the consent decision GCM_002

Cookies: AMCV_C0137F6A52DEAFCC0A490D4C%40AdobeOrg, _ga, _ga_H5HS29D9X2, s_vi

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Consent update does not match the visitor's choice GCM_004

Affected: analytics_storage

Accepting must set every consent purpose to granted, and rejecting must set it to denied, in the consent update.

Consent Mode does not update in place after the consent choice GCM_008

Affected: broken

Call gtag('consent', 'update') immediately after the visitor's choice, with the correct values for both accept and reject. Do not rely on a page reload: it creates duplicate pageviews and breaks session attribution.

Non-compliant tracking after consent was rejected GCM_010

Affected: Adobe Analytics, Adobe Experience Platform, Google Ads, Google Analytics 4

After a rejection the affected vendors must stop setting identifiers and sending measurement, or run only in a verified cookie-less mode.

Non-compliant tracking before consent GCM_009

Affected: Adobe Analytics, Adobe Experience Platform, Google Analytics 4

The affected vendors set an identifier or sent measurement that is not verifiably cookie-less before the visitor chose. Load them only after consent, or configure a documented cookie-less mode that sends no identifiers.

asos.com

Vendors

Violations

Overview

Consent Mode

Banner Detection

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